Apple’s App Store Doesn’t Understand Its Customers

Wednesday, July 16, 2008 at 7:00am

So I’m browsing around the Apple App Store looking for a cool game for my iPhone, and I’m reading some reviews about a few games when I notice that the App Store allows people to sort of review the review. At the end of each review is a simple question: “Was this review helpful?” followed by clickable “Yes” and “No”. To the far right of the review title, it tells you how many people found the review helpful. The problem is that it thinks App Store users are “listeners”, when I’m pretty sure they’re “users”.

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A song from the Music Store. 2247 “listeners” found the review helpful.

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A movie from the Movie Store. 456 “viewers” found the review helpful.

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An app from the App Store. 18 “listeners” found the review helpful.

I guess someone copied and pasted code from the Music Store and never made the change?

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