McDonald’s erected four billboards attacking Starbucks coffee right down the road from Starbucks’ headquarters.  Excellent, but they really should be targeting Starbucks drinkers all over the place.

I don’t know about you, but the cashiers in the McDonald’s near me can’t do anything unless there’s a little button for it on their register.  And I highly doubt any of them would know what a “half caf latte with soy milk” is.  And I wouldn’t exactly want to hang out in McDonald’s any longer than I have to…I detract from the homeless decor they have.  Other than those things, I think McDonald’s will give Starbucks a run for their money.