The Big Picture takes us to the Cooper’s Hill Cheese-Rolling contest.

In a tradition that dates back at least 200 years, possibly much longer, groups of fearless competitors chase an 8 pound (3.5 kg) round of Double Gloucester Cheese down an extremely steep and uneven hill, with a 1:1 gradient in some parts.

I’ve seen it on TV and always ask, “Why?”

See if you can spot the guy dressed as Borat (hint: take the square root of 3,136 and subtract 40).