Kodak, acknowledging the end of film, has decided to retire KODACHROME.

Sales of KODACHROME Film, which became the world’s first commercially successful color film in 1935, have declined dramatically in recent years as photographers turned to newer KODAK Films or to the digital imaging technologies that Kodak pioneered. Today, KODACHROME Film represents just a fraction of one percent of Kodak’s total sales of still-picture films.

The passing of an era, but not surprising at all. Somehow, Paul Simon singing about EKTACHROME wouldn’t have the same ring.