Elsewhere: Tiny banner ads attached to flies

At a trade show, a company attached tiny banner ads to flies, and set them loose on the crowd.

The weight keeps the flies at a lower altitude and forces them to rest more often, which is a stroke of genius on the part of the marketing creatives: the flies end up at about eye level, and whenever a fly is forced to land and recover, the banner is clearly visible.

I’m sure some animal rights groups are already up in arms.

Oct 30, 2009