Researchers studied the Times most emailed article list and found some surprising results:

People preferred e-mailing articles with positive rather than negative themes, and they liked to send long articles on intellectually challenging topics.

Perhaps most of all, readers wanted to share articles that inspired awe, an emotion that the researchers investigated after noticing how many science articles made the list.

And now I’m jonesing for someone to actually write an article that demands the headline, “How Your Pet’s Diet Threatens Your Marriage, and Why It’s Bush’s Fault”.