Morrie Yohai, the inventor of Cheez Doodles, has died.

Although Mr. Yohai insisted on the “we” credit for the recipe, he did say that he came up with the product name. First marketed in the late 1950s, Cheez Doodles soon became so popular that by 1965, Old London Foods was bought by Borden, and Mr. Yohai became vice president of Borden’s snack food division, which among other products made Drake’s Cakes and Cracker Jack.

One of his duties, he said, was sitting around a table with other executives and choosing which tiny toys would be stuffed into Cracker Jack boxes.