| Burger King | - | - | + | - | - | McDonald’s |
| "A Brief History of Time" | - | + | - | - | - | "The Universe in a Nutshell" |
| Coke | - | + | - | - | - | Pepsi |
| Mac OS X | - | + | - | - | - | Windows |
| David Letterman | - | - | + | - | - | Jay Leno |
| Conan O’Brien | + | - | - | - | - | Craig Ferguson |
| Baked Lays | - | + | - | - | - | Regular Lays |
| Fuji Velvia | - | - | + | - | - | Kodak E100VS |
| American | - | + | - | - | - | United |
| Episodes I, II, & III | - | - | - | + | - | Episodes IV, V, & VI |
| Tomb Raider Game | - | - | - | + | - | Tomb Raider Movie |
| Canon | - | - | + | - | - | Nikon |
| Roger Moore as 007 | - | - | - | + | - | Sean Connery as 007 |
| The New Testament | - | - | + | - | - | The Old Testament |
| Bush 41 | - | - | - | + | - | Bush 43 (he’s just more entertaining) |
| New "Internet" Keyboards with special Windows keys | - | - | - | - | + | Original 101-key keyboard |
| Captain James T. Kirk | - | - | + | - | - | Captain Jean-Luc Picard |
| Classico | - | + | - | - | - | Prego |
| Dictionary.com | - | + | - | - | - | Merriam-Webster Online |
| ASP | - | - | - | + | - | PHP |
| Freddy | - | + | - | - | - | Jason |
| Monica | - | + | - | - | - | Rachel |
| Batman | - | + | - | - | - | Superman |
| Spiderman | - | - | - | + | - | Batman |
| Newsweek | - | - | - | + | - | Time |
| Dreamweaver | + | - | - | - | - | GoLive |
| No sex | - | - | - | - | + | Sex |
| CNN | + | - | - | - | - | Fox News |
| Black and White | - | - | - | + | - | Color |
| The Godfather | - | + | - | - | - | The Godfather II |
| The Godfather | - | - | - | + | - | The Freshman |
| Led Zeppelin II | - | + | - | - | - | Led Zeppelin IV (ZOSO) |
| Cheerios | - | - | + | - | - | Honey-Nut Cheerios |
| Star Trek | - | - | - | + | - | Star Wars |
| Rolaids | - | - | - | + | - | Tums |
| Laptops with nipples | + | - | - | - | - | Laptops with touchpads |
| Blimpie | - | - | + | - | - | Subway |
| Chocolate shake | + | - | - | - | - | Vanilla shake |
| Chocolate shake | - | - | + | - | - | Strawberry shake |
| Face the Nation | - | - | - | - | + | Meet the Press |
| Bacon Bits | - | - | - | + | - | Croutons |
| 7-Up | - | - | + | - | - | Sprite |
| Bert | - | - | + | - | - | Ernie |
| Disney Cartoons | - | - | - | + | - | Warner Bros. Cartoons |
| "Walk This Way" – Aerosmith | - | + | - | - | - | "Walk This Way" – Run D.M.C. |
| PlayStation 2 | - | - | - | + | - | Xbox |
| Blu-Ray | - | - | + | - | - | HD-DVD |
| PSP | + | - | - | - | - | Gameboy Advanced SP or DS |
| Peaches | - | + | - | - | - | Apricots |
| Peaches | - | + | - | - | - | Apples |
| Yankees | - | - | - | + | - | Mets |
| Giants | + | - | - | - | - | Jets |
| Rangers | + | - | - | - | - | Islanders |
| Baseball | - | - | - | + | - | Football |