The Hallmark Movie Channel Does It Again

May 22nd 2009 at 10:30 PM • One comment

Do people really watch movies on this channel?  IMDB lists the movie at 112 minutes long, yet they take 4 hours to show it.

Once again, I’ll do the math:

  • Movie length = 112 minutes
  • Total length of showing = 240 minutes
  • Total commercial time = 128 minutes (total length - movie length)
  • Amount of commercial time for each minute of movie time = 1.1 minutes (total commercial time / movie length)

That means that if they display 10 minutes of movie, you have to sit through 11 minutes of commercials.

How do they get away with this?

P.S. At least I’m consistent.  The photo from the last time something like this happened showed that I was tuned to SNY at 9:37 p.m.  Clearly, I’m fond of watching SNY at night and cruising the guide for something else to watch.

Comments
Jeff
May 23, 2009

I think for those of us who don’t live in NYC, a little more homework on your part is required….

Just because a 2 hour movie is running for 4 hours, one can’t assume there are 11 minutes of commercials for 10 minutes of movie. Maybe they screen somthing else during these 11 minutes. Public service announcements (how not to catch Pig Flu?), snippets of home learning (how to program in C++?) or maybe a little porn.

IMHO, you need to sit through one of these movies and report back. You’re slacking in your old age, son. From the man who counted M&M’s to the man who is guessing at what is going on. Ah well, age creeps up on all of us.

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