Netflix approached Blockbuster in 2000 and suggested that they run Blockbuster’s online brand. Blockbuster turned them down.
“Reed had the chutzpah to propose to them that we run their brand online and that they run [our] brand in the stores and they just about laughed us out of their office.”
Netflix had $553 million in revenue in the third quarter this year. Blockbuster filed for bankruptcy in September.
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