13-year-old swaps his iPod for a Sony cassette Walkman for a week.  Scott Campbell (the 13-year-old in question):

It took me three days to figure out that there was another side to the tape. That was not the only naive mistake that I made; I mistook the metal/normal switch on the Walkman for a genre-specific equaliser, but later I discovered that it was in fact used to switch between two different types of cassette.

Sony gave away 46” HDTVs to the first 100 purchasers of the PS3 in London. Nice surprise.