Credit Card and Bank Companies Do Not Know Who I Am

April 12, 2007

That’s especially true for banks and credit card companies that I’m a customer of.

In today’s mail, I found, not one, but two offers from a credit card company and a bank that I’m already a customer of. These offers were not for additional services from the same institution, but for the very services that I already have with them. Even more disturbing is that both of tonight’s offers were addressed to me using my formal name, the same name that I use with their institutions.

How difficult is it for them to do a simple database query that compares whatever list they use for unsolicited offers to their existing customer list? If the names match, and the addresses match, don’t send it. I’m sure it would save them money. I wonder why they don’t do it?