May 22, 2009

The Hallmark Movie Channel Does It Again

Do people really watch movies on this channel? IMDB lists the movie at 112 minutes long, yet they take 4 hours to show it.

Once again, I’ll do the math:

  • Movie length = 112 minutes
  • Total length of showing = 240 minutes
  • Total commercial time = 128 minutes (total length - movie length)
  • Amount of commercial time for each minute of movie time = 1.1 minutes (total commercial time / movie length)

That means that if they display 10 minutes of movie, you have to sit through 11 minutes of commercials.

How do they get away with this?

P.S. At least I’m consistent. The photo from the last time something like this happened showed that I was tuned to SNY at 9:37 p.m. Clearly, I’m fond of watching SNY at night and cruising the guide for something else to watch.