Mint Crisp M&M’s

In the run-up to any big summer blockbuster, there are usually any number of tie-in products hoping to take advantage of the cross-promotion possibilities.  With ‘Indiana Jones and the Kingdom of the Crystal Skull’ right around the corner, M&M’s has introduced a new variety, Mint Crisp.

image

I picked up a pack to give them a try, not really knowing what to expect.  Upon opening, I was greeted by M&M’s that were colored with the three generic mint related colors of white, light green, and mint green.  I was also treated to a slight minty aroma. The candies themselves were about the same size as the standard crispy M&M’s, but their shells were less uniform in shape. In keeping with the tie-in to Indiana Jones theme, some of the M&M’s have an additional symbol printed on the side with the ‘m’. Upon biting one in half, I could see there was the standard candy shell, a layer of mint, chocolate, and the crispy rice center.

As for the most important characteristic of the new variety, taste..they tasted exactly like a crispy Andes mint would. Since Andes are the gold standard of drug-store chocolate-mint candies, this is not a bad thing at all. Would I have them again? Yes, absolutely.

image image

Rating: 8/10

2 Responses to “Mint Crisp M&M’s”

  1. avoidz says:

    Indiana Jones and minty M&M’s, um, I never would’ve thought of that combination, but okay! <img src="http://joshmadison.com/images/smileys/smile.gif&quot; width="19" height="19" alt="smile" style="border:0;" />

  2. Josh says:

    I know what you mean.  I’m guessing they had the mint M&M’s in the pipeline and said, “Hey, we got that Indiana Jones thing coming up…let’s use the minty ones because we need to get them out of the warehouse.”

Leave a Reply