The Metropolitan Museum of Art is switching from those metal admission tags to paper in an effort to save money.
To keep up with the more than six million people who visit each year, the museum orders 1.6 million of the buttons four times a year, Mr. Holzer said, and they now cost about three cents per button, up from two cents only a few years ago. The new paper tickets will cost only about a penny each, and they will give the museum the space to promote shows, new and soon to close, and, Mr. Holzer added, a space “to sell to corporate sponsors” for advertising.
They should use the paper tickets as the standard, but give patrons an option to purchase the metal ones for a fee. If they charged $0.25 per button, I’m sure they’d sell a ton, and be able to profit at least an additional $0.15 per person. Win-win for everyone.